Jason Mitchell is the Co-Founder and CEO of Movement Strategy, an independent social-led creative agency with offices in Denver, NYC, and LA. Movement Strategy focuses on digital marketing initiatives through the combined use of strategic creative and a deep knowledge of the latest social features, tools and digital trends. Now at its 11th year, Movement produces groundbreaking work for partners including Netflix, Warner Bros., Under Armour, truTV and Just Energy, amongst others.
Jason Mitchell’s Session(s):
1:30 pm–2:10 pm — Thursday, February 6, 2020
For brands looking to reach a Gen Z audience, programming content on social channels may seem like a daunting challenge. How do brands effectively reach and engage a generation that is constantly bombarded by content from all angles? Social-led creative agency Movement Strategy has been helping brands like Netflix break through the noise by taking cues from influential YouTubers—utilizing a toolbox of effective content and creative strategies to grow brands’ YouTube channels and create content that Gen Z seeks out.
During this session, you’ll learn: