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Eric Hurst

Public Information Officer
South Metro Fire Rescue - Denver, CO

Eric Hurst is a social media manager for South Metro Fire Rescue (SMFR) in Metro Denver Colorado.  SMFR is an ISO Class 1, internationally accredited agency located in a top 20 media market. Eric responds as the lead spokesperson to all-hazards emergencies across a 287 square mile urban, suburban and rural district.  During breaking news coverage as a Public Information Officer (PIO), Eric has created a nationally trending hashtag and his videography has gone viral multiple times across international news platforms. As a video producer and vlogger Eric contributes to the “South Metro Fire Rescue PIO” YouTube channel, the most subscribed to official fire department channel on the platform.  As a photographer Eric’s images can be found on the cover of magazines and newspapers, in various firefighting periodicals and digitally, including National Geographic online. As a social media aficionado Eric is a contributing author to FireEngineering Magazine and presents on the topic of fire service social media across the country. As a student Eric is thirsty for fresh ideas and cutting-edge technology to help raise the bar for the community and media partners he serves.

Eric Hurst’s Session(s):


11:50 am–12:30 pm — Wednesday, February 5, 2020

Social Media and Emergency Management – How to Engage Interactively with the Public during All Phases of Emergency Situations


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