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Ronda Scholting

Public Information Officer
West Metro Fire - Denver, CO

An Emmy award-winning storyteller, Ronda Scholting has more than 20 years experience in television news- as a reporter, producer, and anchor. She worked for local TV stations and freelanced for several networks- CNN, FOX, CBS, and ABC.

She has a decade of experience in the corporate world as a public relations manager.

Ronda is now the public information officer for West Metro Fire Rescue, headquartered in Lakewood, Colorado. She is also a PIO on a Type 2 Incident Management Team (IMT) that deploys to wildland fires and other large-scale incidents across the country.

Her social media posts and videos have been viewed and shared by millions across several social media platforms. Her video can be seen on local, national and international newscasts and news websites.

In 2019, Ronda generated more than $30 million in earned media ad value for West Metro, with an audience of more than 1.3 billion.

Ronda Scholting’s Session(s):


1:30 pm–2:10 pm — Wednesday, February 5, 2020

Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships

This panel will discuss best practices including:

  • How to tell your story the way you want it told
  • Content writing style tips to build relationships with the public and the media you serve
  • Storytellings vs. telling the facts and the difference it can make for your followers
  • Where and how to find engaging content 
  • How to find resources within your agency for support
  • Executing video on a budget 
  • Practical tips like storyboarding & video capture best practices

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