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Mary Kathryn Johnson

Founder
Messenger Funnels

Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services, and online courses. As CEO and Founder of Messenger Funnels, she has taught chatbot conversion techniques and conversational marketing in her courses, on stages around the world, and on podcasts across many industries. MKJ is also the host of her own fast-growing podcast, My Chatbot Life.

Mary Kathryn Johnson’s Session(s):


10:00 am–1:00 pm — Tuesday, February 4, 2020

Workshop B: How to Use Messenger Bots to Deliver Traffic and Cultivate Loyalty

If you’re tired of spending money on ads as the main marketing channel of your business and long for the days of great organic reach of your Facebook business page, then attend this session. You will learn how to use Facebook’s mission statement and Messenger marketing to your advantage with smart, high-converting ChatBot copy & structure, and a true organic marketing strategy that Facebook will help you promote. One company made $1MM in 99 days using this exact strategy, so we know it works!

During this workshop, you will formulate and create the exact marketing strategy and initial ChatBot structure and copy that will allow you to use Messenger effectively to promote your brand, products, and services.

Marketing vs. Advertising: We have been trained to advertise, not market to our audience. We will unlearn that during this session with solid proof and statistics on the differences.

Conversational Adventures: You will become comfortable with unsubscribes and rejection as the vehicle that helps you find your raving fans, and truly serve them.

Who this training is for: If you understand the basics of Messenger ChatBot creation using platforms like ManyChat and Chatfuel, and you understand the basics of marketing, this workshop is for you. Corporate Marketing Teams, Marketing & ChatBot Agencies, Small Team or Solo Entrepreneurs, and Social Media Marketers will get the most out of this session.


11:50 am–12:30 pm — Thursday, February 6, 2020

Social Conversational Design that Converts Beyond the Bot

The future of high converting social conversations goes well beyond Facebook Messenger Bots, and the coming Instagram and WhatsApp bots. If you want to prepare for the future that allows you to own your data, own your prospect conversation and own your power over your sales, then attend this session. We will uncover how to design your current social and bot conversations to easily transition into the app-independent communication tools that are coming...and you don't need to be a big-budget corporation to benefit.

In this session, you will uncover how to structure your prospect adventure to coincide with your omnichannel social engagement that leads to your ultimate conversion. MKJ will explore ways marketers can design conversational prospect experiences independent of app, platform, or bot.

Key takeaways:

  1. Learn how to quickly and effectively create your strategy for social conversations that convert
  2. Explore the simple techniques to design the conversational marketing templates for your brand
  3. Uncover the secret weapon we use for our clients to produce the highest conversions in their bots and beyond.

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