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Mark Brady

Public Relation Manager/Chief Spokesperson/PIO
Prince George's County Fire/EMS Department - Largo, MD

Chief Spokesperson and Public Information Officer Mark Brady has 43 years of fire and EMS experience.  He started his career with the Branchville Volunteer Fire Company and Rescue Squad in College Park, MD, at 18 years of age and was soon employed by Prince George’s County.  Brady was assigned to the 911 dispatch center and the Training Academy before being called upon to serve as the Departments Public Information Officer 27 years ago. Brady’s work as PIO began with the advent of flip cell phones and multi-broadcast fax machines and feels fortunate to have been “brought up” as a “Traditional” PIO.  He started engaging in social media, primarily, Twitter and Facebook, soon after they became popular in 2008. Brady has spoken at many events across the country as a “subject matter expert” in PIO and Social Media and is currently a contract instructor with FEMA’s Emergency Management institute as a PIO Instructor in all PIO related classes including All Hazards IMT, Advanced classes. Brady is also involved in ongoing curriculum review and development for FEMA’s Public Information Officer training programs. 

Mark is married with 3 adult children and resides just outside of Annapolis, Maryland.

Mark Brady’s Session(s):


10:00 am–10:40 am — Thursday, February 6, 2020

The PIO Role - From Traditional to Social

This presentation includes discussion and review of the traditional skills PIOs learned before the advent of social media.  For PIOs just coming to the market, traditional skills (like picking up the phone and calling an assignment desk, or scheduling lunch with a reporter) are often overlooked. 

While social media is a game-changer in how we perform our jobs, it’s vital to remember how important personal skills and relationship-building are in today’s PIO world. PIO Mark Brady will dive into the benefits of fostering traditional skills, along with ways he continues to infuse these skills into his social media and communications strategies. He’ll also review how media has changed over the years, its effect on PIOs, and what this means for your PIO career.


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