Maj. (Ret.) Jeff Hickman served 28 years in the Kansas and Hawaii National Guards and recently retired in May, 2019. He has two deployments, one to Balad, Iraq in support of Operation Iraqi Freedom from 2004-2005 and also to Regional Command South, Afghanistan in support of Operation Enduring Freedom
from 2012-2013 as a Brigade Public Affairs Officer (PAO) and Public Affairs planner. Hickman served as a federal technician in the Hawaii National Guard as the Deputy Director of Public Affairs (2005-2018), then in late 2018, he became the Director of Public Affairs for the State of Hawaii, Department of Defense. In May 2018, the Big Island of Hawaii, experiencing its largest and longest lava flow in recent history, asked for National Guard support in the public affairs realm. Hickman made three trips to Hawaii Island and initiated the media escort plan for over 70 international, national and local media organizations who descended to the town of Pahoa to cover the lava flow. Hickman conducted over 60 media escorts in 37 days on-mission, conducted over 25 interviews, and coordinated over 20 single station stand-ups which assisted Hawaii County accomplish their public information goals during this very unique natural disaster.
Jeffrey D. Hickman’s Session(s):
9:50 am–10:30 am — Wednesday, February 5, 2020
This case study will discuss tips we used to strengthen relationships with the news media while pushing out constant messaging through radio, TV and social media, to communicate accurate information to the public during the prolonged Kilauea Volcano lava eruption event on the Island of Hawaii. The Hawaii State Emergency Management Agency, and the Hawaii County Civil Defense Agency and the Hawaii Department of Defense used this strategy to provide updates, critical aid information, and safety alerts.
During this discussion you will hear: