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Pamela Walker

Director of Communications
North Carolina Department of Public Safety - Raleigh-Durham, NC

Pamela Walker currently serves as the Director of Communications for the North Carolina Department of Public Safety. NCDPS is the largest Cabinet agency in North Carolina with the State Highway Patrol, Emergency Management, Prisons, Community Corrections, Juvenile Justice, Alcohol Law Enforcement, State Capitol Police, North Carolina National Guard, Private Protective Services and more. The Public Safety Secretary serves as the Governor’s Homeland Security advisor. 

Walker oversees communications, public affairs and media relations for the department of approximately 26,000 employees plus about 10,000 National Guard soldiers and civilian employees. A North Carolina native, Walker has nearly 30 years of experience in communications and broadcast media with the last 20 years in state government. She led Communications and Public Affairs in the former Department of Correction. She helped launch the North Carolina Education Lottery, the state’s first lottery, where she served as Corporate Communications Director. She returned to the Department of Correction as the department's External Affairs Director overseeing Public Affairs, Governmental Affairs, and Victim Services prior to the consolidation of three agencies that created the Department of Public Safety. Before joining state government, Walker worked for 10 years in broadcasting in the southeast in markets from Raleigh to Miami and in between.

Pamela Walker’s Session(s):

1:30 pm–2:10 pm — Thursday, February 6, 2020

Case Study: Juggling Social Media Content and Branding in a Multi-Faceted Public Safety Agency

Imagine being folded in to a new agency where a broad spectrum of the criminal justice system is represented—from the law enforcement officers or troopers who enforce the law to the division responsible for carrying out the order of the court for both adults and juveniles to the individuals whose job is to prepare the men, women, and children for their return to our communities.

Then add in two very different groups of people responsible for responding to disasters stateside or in some cases carrying out missions overseas. 

Throw in Homeland Security and you have an agency with one common mission of public safety, but many different uniforms and responsibilities. All the consolidated agencies had existing social media accounts before consolidation, but only a few of them were allowed to remain under the newly created agency. 

Hear how we approached this challenge and what’s worked well and what areas are still a work in process.

Session takeaways:

  • How to execute consistency with policy and brand reinforcement across multiple disciplines
  • How to leverage cross-promotion and buy-in from the agency’s highest level for success
  • Strategies to build your following through ground-level support


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