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Colonel Glenn M. McNeill Jr.

North Carolina State Highway Patrol

Governor Roy Cooper appointed Colonel Glenn McNeill as Commander of the North Carolina State Highway Patrol on February 2, 2017.  A military veteran, McNeill joined the State Highway Patrol in 1993 starting as a Trooper in Durham, and serving with the Special Operations Section. He eventually served as Troop Commander of the Special Operations Section. McNeill rose to the rank of Major in 2014, where he served as Director of Training overseeing the administration of the State Highway Patrol Training Academy.

A native of Reidsville, McNeill holds an Associate's Degree from Durham Technical Community College, Bachelor's Degree in Business Administration with a concentration in Business Management and Organizational Development from Mount Olive College and Graduate Certificate in Criminal Justice from the University of Virginia.  He is also a graduate of the North Carolina State University “Administrative Officers Management Program” and the "National Academy" at the Federal Bureau of Investigation, in Quantico, Virginia.

McNeill is a member of the International Association of Chiefs of Police, North Carolina Police Executive’s Association, and serves as a Commissioner on the North Carolina Criminal Justice Education and Training Standards Commission. McNeill is a recipient of multiple awards to include: the North Carolina Governor's Award for Bravery and Heroism, the Governor's Award for Excellence, the Department of Public Safety Heroism Award and the Department of Transportation’s J. D. Goins Award.

Colonel Glenn M. McNeill Jr.’s Session(s):

1:30 pm–2:10 pm — Thursday, February 6, 2020

Case Study: Juggling Social Media Content and Branding in a Multi-Faceted Public Safety Agency

Imagine being folded in to a new agency where a broad spectrum of the criminal justice system is represented—from the law enforcement officers or troopers who enforce the law to the division responsible for carrying out the order of the court for both adults and juveniles to the individuals whose job is to prepare the men, women, and children for their return to our communities.

Then add in two very different groups of people responsible for responding to disasters stateside or in some cases carrying out missions overseas. 

Throw in Homeland Security and you have an agency with one common mission of public safety, but many different uniforms and responsibilities. All the consolidated agencies had existing social media accounts before consolidation, but only a few of them were allowed to remain under the newly created agency. 

Hear how we approached this challenge and what’s worked well and what areas are still a work in process.

Session takeaways:

  • How to execute consistency with policy and brand reinforcement across multiple disciplines
  • How to leverage cross-promotion and buy-in from the agency’s highest level for success
  • Strategies to build your following through ground-level support


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