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Ashley Papagni

Public Information Manager
City of Orlando Fire Department

Ashley Papagni has held the position of Public Information Manager for the City of Orlando Fire Department now for four years, with the largest response to the Pulse Tragedy. Papagni has an illustrious background in journalism, specializing in news reporting, video production, public relations, and social media. Papagni has worked for NBC/ABC stations in Orlando and Fort Myers. She has also worked in public affairs for the Assistant Secretary of Defense at the Pentagon in Washington, D.C. She graduated with a Broadcast Journalism B.A. from the University of Central Florida, an M.S. from Columbia University’s Graduate School of Journalism in New York City and is now working on her Ph.D. in Crisis and Risk Communication at UCF.

Ashley Papagni’s Session(s):


1:30 pm–2:10 pm — Wednesday, February 5, 2020

Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships

This panel will discuss best practices including:

  • How to tell your story the way you want it told
  • Content writing style tips to build relationships with the public and the media you serve
  • Storytellings vs. telling the facts and the difference it can make for your followers
  • Where and how to find engaging content 
  • How to find resources within your agency for support
  • Executing video on a budget 
  • Practical tips like storyboarding & video capture best practices

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