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Officer Mathew Rejis

Los Angeles Police Department

Mathew Rejis was born and raised in Southern California. He graduated from California State University Channel Islands in 2010 with a B.A. in Communication Studies with an emphasis in Digital Communication. He joined the LAPD in 2011 and has worked a variety of assignments including patrol, traffic collision investigation, community relations, and most recently digital strategy. Prior to joining the LAPD, Officer Rejis worked for a Los Angeles based advertising agency building digital ads, and developing social media strategy for clients. He also holds Graduate Certificates in Social Media Management and Content Marketing from Georgetown University and the University of Pennsylvania.

Officer Mathew Rejis’s Session(s):

11:50 am–12:30 pm — Thursday, February 6, 2020

Keynote: Using Digital Tools to Create Emotional Connections

With the continued evolution of all of the various social platforms, we recognize the need for law enforcement as a profession to adapt the way we message from a one-way messaging model to a two-way model with a renewed focus on creating an emotional connection. 

Audiences have developed an expectation of authenticity. Our presentation aims to draw from our experience taking our already well-established social media channels, and reworking the way in which we were communicating through said channels. By focusing messaging on tapping into emotion through personal narrative, short video, or social media posts that have coordinated in partnership with other policy agencies, we found an exponential increase in reach and engagement.  It's not enough to listen, the expectation from today's point will be given by the LAPD's newly formed Strategic Communications Unit.


  • Participants will learn how to craft content that draws an emotional connection from an audience.
  • Participants will learn to think critically about how to engage with the public online, measuring risks and benefits.
  • Participants will be introduced to new and existing social channels.  


Presentations and Q&A based on the knowledge of the LAPD's Strategic Communications Unit will be used to lead this discussion. The presentation will utilize examples of tweets, excerpts from our podcast, and segment four from our critical incident videos. 

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