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Mike Eliason

Public Information Officer
Santa Barbara County Fire Department

Mike began in the fire service as a Reserve Firefighter in 1988 for the Carpinteria-Summerland Fire Department for eight years while simultaneously working part-time as a photographer for a local newspaper, which was owned by the New York Times Company.  When the department disbanded their reserve program, Mike worked full time as a journalist and photographer garnering more than two dozen national, regional, and state awards in both writing and photography. Mike went back into the fire service eight years ago, this time with the Santa Barbara County Fire Department in his current role as a Public Information Officer. The area has endured news events such as fires, mudslides, mass shootings, and oil spills, with Mike conducting interviews on local, national, and international news organizations, with many outlets using his photography.

Mike Eliason’s Session(s):


1:30 pm–2:10 pm — Wednesday, February 5, 2020

Panel: Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships

This panel will discuss best practices including:

  • How to tell your story the way you want it told
  • Content writing style tips to build relationships with the public and the media you serve
  • Storytellings vs. telling the facts and the difference it can make for your followers
  • Where and how to find engaging content 
  • How to find resources within your agency for support
  • Executing video on a budget 
  • Practical tips like storyboarding & video capture best practices

Check out our early bird ticket prices!
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