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Mike Eliason

Public Information Officer
Santa Barbara Fire Department

Speaker details coming soon!

Mike Eliason’s Session(s):


1:30 pm–2:10 pm — Wednesday, February 5, 2020

Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships

This panel will discuss best practices including:

  • How to tell your story the way you want it told
  • Content writing style tips to build relationships with the public and the media you serve
  • Storytellings vs. telling the facts and the difference it can make for your followers
  • Where and how to find engaging content 
  • How to find resources within your agency for support
  • Executing video on a budget 
  • Practical tips like storyboarding & video capture best practices

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