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Carol Leveroni, CAE

Executive Director
California Peace Officers’ Association

Carol Leveroni, CAE, is the Executive Director for the California Peace Officers’ Association.  In her 20+ years of association management experience, she has learned that staying abreast of emerging association and membership trends is integral to a well-managed organization.  She has extensive experience in board governance and strategy, chapter and component relations, government affairs, communications, membership, educational programming, and the execution of conferences, meetings, and events.  She earned her Certified Association Executive credential in 2005 and currently serves as a Board member for the California Society of Association Executives. In her free time she pursues splat points at Orange Theory, finally understands why her mom was so upset with her when she didn’t take the chicken out of the freezer, and finds herself in the “too old for Snapchat and too young for life alert” stage of life.

Carol Leveroni, CAE’s Session(s):

10:00 am–1:00 pm — Tuesday, February 4, 2020

First Responders – Workshop A: Building Your Social Media Policy Framework

A social media policy is a crucial tool for any organization regardless if they use social media. More than 74% of the population uses social media, which means your employees are most likely using the platforms as well. 

A social media policy will provide a guide so you and your employees are prepared for potential best and worst-case scenarios that could happen online. It also will serve as a resource detailing company/brand expectations as it relates to personal and professional social media usage. If your brand is one of the 63% of companies that do not have a social media policy in place, you’re leaving yourself vulnerable to brand threats.

Ready to create your policy framework and make 2020 the year to protect your organization? 

In this fast-paced, action-filled workshop we will cover:

  • What is a Social Media Policy?
  • The 5 things you must consider before creating your policy
  • The step by step process to creating your Social Media Policy
  • Real Organization's Social Media Policies - the Good, Bad and Ugly

This session is for anyone wanting to ensure their organization is protected online through creating a Social Media Policy Framework.

Check out our early bird ticket prices!
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