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Day 1 — Pre-Summit Social Media Trainings

Tuesday, February 4, 2020

9:00 am–10:00 am

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

10:00 am–1:00 pm

First Responders – Workshop A

Jessika Phillips
Founder
NOW Marketing Group
Carol Leveroni, CAE
Executive Director
California Peace Officers’ Association

10:00 am–1:00 pm

Workshop A

Janet Johnson
Social Media Specialist & Owner
Janet E Johnson

10:00 am–1:00 pm

Workshop B

Mary Kathryn Johnson
Founder
Messenger Funnels

1:00 pm–2:00 pm

Networking Lunch for Workshop Attendees

2:00 pm–5:00 pm

First Responders – Workshop B

Edward N. Johnson
Public Affairs Director
U.S. Army Corps of Engineers - SWT

2:00 pm–5:00 pm

Workshop C

Ryan Sweeney
Director of Analytics
Ignite Social Media

2:00 pm–5:00 pm

Workshop D

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

5:00 pm

Workshop Day Concludes

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Day 2 — General Summit

Wednesday, February 5, 2020

7:45 am–8:45 am

General Summit Registration and Breakfast

8:45 am–9:00 am

Conference Welcome by Summit Producer Breanna Jacobs

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

8:50 am–9:00 am

Opening Remarks by SMSS First Responders Emcee

Mark Johnson
Chief Communications & Marketing Officer
Davidson College

8:50 am–9:00 am

Opening Remarks by Summit Emcee

Ryan Peña
Paid Media and Social Media Supervisor
Be The Match

9:00 am–9:40 am

Keynote

Jonathan Baxter
Lieutenant Public Information Officer and Homeland Security Liaison
San Francisco Fire Department

9:00 am–9:40 am

Opening Keynote

Miri Rodriguez
Head of Global Internship Program
Microsoft

9:50 am–10:30 am

Keynote Case Study

Toni Schwartz
Public Information Officer
Hawaii Department of Public Safety - Honolulu, HI
Jeffrey D. Hickman
Director of Public Affairs
State of Hawaii, Dept. of Defense

9:50 am–10:30 am

Keynote

Marissa Kargas
Director, Digital Strategy & Brand Engagement
Walmart

10:30 am–11:00 am

Networking Break & Refreshments

First Responders Track

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing

Program C: Influencer Marketing Strategies

11:00 am–11:40 am

Case Study

Chris Togneri
Public Information Officer
City of Pittsburgh Public Safety Department

11:00 am–11:40 am

Kyle Skinner
Senior Social Media Coordinator
Oakland Athletics

11:00 am–11:40 am

Alyssa Santoli
Social Media Manager
Vitamix

11:00 am–11:40 am

Amanda Chavira
Influencer Marketing Manager
Dollar Shave Club

11:50 am–12:30 pm

Panel

MODERATOR
Dan Douthit

Public Information Officer
Portland Bureau of Emergency Management and Portland Bureau of Emergency Communications
Eric Hurst
Public Information Officer
South Metro Fire Rescue
Parisa Safarzadeh
Product Marketing and Engagement Lead - Nextdoor for Public Agencies Team
Nextdoor
Officer John Fransen
Public Information Officer
California Highway Patrol
Lieutenant Rich Chatman
Public Information Officer
Portland Fire & Rescue

11:50 am–12:30 pm

Loïc Bommersbach
Social Media Manager
CERN

11:50 am–12:30 pm

Zenia Johnson
Director of Provider and Patient Marketing
BehaVR

11:50 am–12:30 pm

David Seelos
Director of Brand Partnerships
Concurrent Studios

12:30 pm–1:30 pm

Networking Lunch

1:30 pm–2:10 pm

Panel

MODERATOR
Mike Eliason

Public Information Officer
Santa Barbara County Fire Department
Ronda Scholting
Public Information Officer
West Metro Fire - Denver, CO
Trooper First Class Kelly Grant
Public Information Officer
Connecticut State Police - Middletown, CT
Ashley Papagni
Public Information Manager
City of Orlando Fire Department

1:30 pm–2:10 pm

Ryan Reynolds
Global Social and Content Lead
Uber

1:30 pm–2:10 pm

Ian Dokie
Founder
Concurrent Studios

1:30 pm–2:10 pm

Shane Barker
Digital Strategist, Brand and Influencer Consultant
Shane Barker Consulting

2:20 pm–3:00 pm

Caryn Brooks
Digital Communications Manager
Portland Fire & Rescue

2:20 pm–3:00 pm

Aaron Kaufman
Senior Community Strategist
Sony Interactive Entertainment – Santa Monica Studio

3:00 pm–3:30 pm

Networking Break and Refreshments

3:30 pm–4:10 pm

Keynote

Edward N. Johnson
Public Affairs Director
U.S. Army Corps of Engineers - SWT

3:30 pm–4:10 pm

Case Study

Chris Denny
Co-founder, President
The Engine is Red
Maggie Curry
Director of Marketing
Jackson Family Wines

4:20 pm–5:00 pm

Keynote Case Study

Michael Ishii
Chief of Police
Hawthorne Police Department

4:20 pm–5:00 pm

Closing Keynote

Bryan Kramer
President + CEO
PureMatter

5:00 pm

Cocktail Hour

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Day 3 — General Summit

Thursday, February 6, 2020

9:00 am–9:50 am

Continental Breakfast for Attendees

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

9:50 am–10:00 am

Mark Johnson
Chief Communications & Marketing Officer
Davidson College

9:50 am–10:00 am

Opening Remarks by Summit Emcee

Ryan Peña
Paid Media and Social Media Supervisor
Be The Match

10:00 am–10:40 am

Keynote

Mark Brady
Public Relation Manager/Chief Spokesperson/PIO
Prince George's County Fire/EMS Department - Largo, MD

10:00 am–10:40 am

Keynote: How Overthinking Your Content Strategy is Killing Your Brand on Digital

Jason Burns
Sr. Digital Marketing Manager
Lowe's Home Improvement

10:40 am–11:00 am

Networking Break and Refreshments

First Responders Track

Program D: Brand Awareness & Engagement

Program E: Emerging Trends & Social Media Innovation

Program F: Video Marketing Strategies

11:00 am–11:40 am

Panel

MODERATOR
Lieutenant Rich Chatman

Public Information Officer
Portland Fire & Rescue
Irma Widjojo
Public Information Officer
Benicia Police Department - Bay Area, CA
Kathy Hieatt
Public Information Officer
Virginia Beach Sheriff's Office
Mike Steele
Communications Director
Louisiana Governor's Office of Homeland Security & Emergency Preparedness

11:00 am–11:40 am

Emily Krassen
Senior Manager, Digital Video Strategy & Content
Pfizer
Erica Santiago (Invited)
Senior Manager, Digital Content
Pfizer

11:00 am–11:40 am

Amy Bishop
Strategy Director
Epsilon

11:00 am–11:40 am

Janet Johnson
Social Media Specialist & Owner
Janet E Johnson

11:50 am–12:30 pm

Keynote

Officer Mathew Rejis
Los Angeles Police Department
Sergeant Hector Guzman
Los Angeles Police Department
Josh Rubenstein
Public Information Director
Los Angeles Police Department

11:50 am–12:30 pm

Anastasia Leng
Founder & CEO
Picasso Labs

11:50 am–12:30 pm

Mary Kathryn Johnson
Founder
Messenger Funnels

11:50 am–12:30 pm

Ryan Peña
Paid Media and Social Media Supervisor
Be The Match

12:30 pm–1:30 pm

Networking Lunch

1:30 pm–2:10 pm

Case Study

Pamela Walker
Director of Communications
North Carolina Department of Public Safety - Raleigh-Durham, NC
Colonel Glenn M. McNeill Jr.
Commander
North Carolina State Highway Patrol

1:30 pm–2:10 pm

Arezu Sarvestani
Assistant Director of Social Media
University of California, San Francisco

1:30 pm–2:10 pm

Dan Clark
Global Client Partner
Jam3

1:30 pm–2:10 pm

Jason Mitchell
Co-Founder and CEO
Movement Strategy

2:20 pm–3:00 pm

Keynote

Lauri-Ellen Smith, APR
Owner
Cat 5 Crisis Communications, Inc.

2:20 pm–3:00 pm

Closing Keynote

Tyler Anderson
Founder and CEO
Casual Fridays

3:00 pm

Summit Concludes

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