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Savings Ends December 12

Day 1 — Pre-Summit Social Media Trainings

Tuesday, February 4, 2020

9:00 am–10:00 am

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

10:00 am–1:00 pm

First Responders – Workshop A

Speaker TBA
Interested in speaking?
Click here to submit a proposal

10:00 am–1:00 pm

Workshop A

Janet Johnson
Social Media Specialist & Owner
Janet E Johnson

10:00 am–1:00 pm

Workshop B

Mary Kathryn Johnson
Founder
Messenger Funnels

1:00 pm–2:00 pm

Networking Lunch for Workshop Attendees

2:00 pm–5:00 pm

First Responders – Workshop B

Edward N. Johnson
Public Affairs Director
U.S. Army Corps of Engineers - SWT

2:00 pm–5:00 pm

Workshop C

Ryan Sweeney
Director of Analytics
Ignite Social Media

2:00 pm–5:00 pm

Workshop D

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

5:00 pm

Workshop Day Concludes

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Day 2 — General Summit

Wednesday, February 5, 2020

7:45 am–8:45 am

General Summit Registration and Breakfast

8:45 am–9:00 am

Conference Welcome by Summit Producer Breanna Jacobs

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

8:50 am–9:00 am

Opening Remarks by SMSS First Responder Emcee

8:50 am–9:00 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

9:00 am–9:40 am

Keynote

Jonathan Baxter
Lieutenant Public Information Officer and Homeland Security Liaison
San Francisco Fire Department

9:00 am–9:40 am

Opening Keynote

Miri Rodriguez
Head of Global Internship Program
Microsoft

9:50 am–10:30 am

Keynote Case Study

Toni Schwartz
Public Information Officer
Hawaii Department of Public Safety - Honolulu, HI
Jeffrey D. Hickman
Director of Public Affairs
State of Hawaii, Dept. of Defense

9:50 am–10:30 am

Keynote

Marissa Kargas
Senior Manager, Digital Strategy & Brand Engagement
Walmart

10:30 am–11:00 am

Networking Break & Refreshments

First Responders Track

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing

Program C: Influencer Marketing Strategies

11:00 am–11:40 am

Keynote

Chris Togneri
Public Information Officer
City of Pittsburgh Public Safety Department

11:00 am–11:40 am

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:00 am–11:40 am

Alyssa Santoli
Social Media Manager
Vitamix

11:00 am–11:40 am

Amanda Chavira
Influencer Marketing Manager
Dollar Shave Club

11:50 am–12:30 pm

Panel

Eric Hurst
Public Information Officer
South Metro Fire Rescue - Denver, CO

11:50 am–12:30 pm

Loïc Bommersbach
Social Media Manager
CERN

11:50 am–12:30 pm

Brad O'Brien
VP of Social
3Q Digital

11:50 am–12:30 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:30 pm–1:30 pm

Networking Lunch

1:30 pm–2:10 pm

Panel

Corporal Liz Chapman
Arkansas State Police - Little Rock, AR
Ronda Scholting
Public Information Officer
West Metro Fire - Denver, CO
Trooper First Class Kelly Grant
Public Information Officer
Connecticut State Police - Middletown, CT

1:30 pm–2:10 pm

Ryan Reynolds
Global Social and Content Lead
Uber

1:30 pm–2:10 pm

Josh Mohr
Vice President of Marketing
Revive Kombucha

1:30 pm–2:10 pm

Shane Barker
Digital Strategist, Brand and Influencer Consultant
Shane Barker Consulting

2:20 pm–3:00 pm

Panel

Speaker TBA
Interested in speaking?
Click here to submit a proposal

2:20 pm–3:00 pm

Aaron Kaufman
Senior Community Strategist
Sony Interactive Entertainment – Santa Monica Studio

3:00 pm–3:30 pm

Networking Break and Refreshments

3:30 pm–4:10 pm

Keynote

Captain Shane J. Cook
Public Information Officer
Monroe County Emergency Services - Forsyth, GA

3:30 pm–4:10 pm

Case Study

Chris Denny
Co-founder, President
The Engine is Red
Maggie Curry
Director of Marketing
Jackson Family Wines

4:20 pm–5:00 pm

Keynote Case Study

Michael Ishii
Chief of Police
Hawthorne Police Department

4:20 pm–5:00 pm

Closing Keynote

Bryan Kramer
President + CEO
PureMatter

5:00 pm

Cocktail Hour

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Savings Ends December 12

Day 3 — General Summit

Thursday, February 6, 2020

9:00 am–9:50 am

Continental Breakfast for Attendees

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

9:50 am–10:00 am

9:50 am–10:00 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

10:00 am–10:40 am

Keynote

Mark Brady
Public Relation Manager/Chief Spokesperson/PIO
Prince George's County Fire/EMS Department - Largo, MD

10:00 am–10:40 am

Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

10:40 am–11:00 am

Networking Break and Refreshments

First Responders Track

Program D: Brand Awareness & Engagement

Program E: Emerging Trends

Program F: Video Marketing Strategies

11:00 am–11:40 am

Panel

Irma Widjojo
Public Information Officer
Benicia Police Department - Bay Area, CA

11:00 am–11:40 am

Emily Krassen
Senior Manager, Digital Video Strategy & Content
Pfizer
Erica Santiago
Digital Content Manager
Pfizer

11:00 am–11:40 am

Amy Bishop
Strategy Director
Epsilon

11:00 am–11:40 am

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:50 am–12:30 pm

Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:50 am–12:30 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:50 am–12:30 pm

Ryan Peña
Social Media Strategist
Be The Match

11:50 am–12:30 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:30 pm–1:30 pm

Networking Lunch

1:30 pm–2:10 pm

Case Study

Pamela Walker
Director of Communications
North Carolina Department of Public Safety - Raleigh-Durham, NC
Colonel Glenn M. McNeill Jr.
Commander
North Carolina State Highway Patrol

1:30 pm–2:10 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

1:30 pm–2:10 pm

Dan Clark
Global Client Partner
Jam3

1:30 pm–2:10 pm

Mack Sovereign
SVP, Content and Strategy
WAVE

2:20 pm–3:00 pm

Keynote

Lauri-Ellen Smith, APR
Owner
Cat 5 Crisis Communications, Inc.

2:20 pm–3:00 pm

Closing Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

3:00 pm

Summit Concludes

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