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Day 1 — Pre-Summit Social Media Trainings

Tuesday, February 4, 2020

9:00 am–10:00 am

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

10:00 am–1:00 pm

First Responders – Workshop A

Speaker TBA
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10:00 am–1:00 pm

Workshop A

Janet Johnson
Social Media Specialist & Owner
Janet E Johnson

10:00 am–1:00 pm

Workshop B

Mary Kathryn Johnson
Founder
Messenger Funnels

1:00 pm–2:00 pm

Registration for Workshop Attendees

2:00 pm–5:00 pm

First Responders – Workshop B

Edward N. Johnson
Public Affairs Director
U.S. Army Corps of Engineers - SWT

2:00 pm–5:00 pm

Workshop C

Ryan Sweeney
Director of Analytics
Ignite Social Media

2:00 pm–5:00 pm

Workshop D

Speaker TBA
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5:00 pm

6:00 pm

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Savings Ends October 31

Day 2 — General Summit

Wednesday, February 5, 2020

7:45 am–8:45 am

General Summit Registration and Breakfast

8:45 am–9:00 am

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

8:50 am–9:00 am

8:50 am–9:00 am

9:00 am–9:40 am

Keynote

Jonathan Baxter
Lieutenant Public Information Officer and Homeland Security Liaison
San Francisco Fire Department

9:00 am–9:40 am

Opening Keynote

Miri Rodriguez
Head of Global Internship Program
Microsoft

9:50 am–10:30 am

Keynote Case Study

Toni Schwartz
Public Information Officer
Hawaii Department of Public Safety
Jeffrey D. Hickman
Director of Public Affairs
State of Hawaii, Dept. of Defense

9:50 am–10:30 am

Keynote

Marissa Kargas
Senior Manager, Digital Strategy & Brand Engagement
Walmart

10:30 am–11:00 am

First Responders Track

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing

Program C: Influencer Marketing Strategies

11:00 am–11:40 am

Panel

Speaker TBA
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11:00 am–11:40 am

Speaker TBA
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11:00 am–11:40 am

Speaker TBA
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11:00 am–11:40 am

Amanda Chavira
Influencer Marketing Manager
Dollar Shave Club

11:50 am–12:30 pm

Panel

Eric Hurst
Public Information Officer
South Metro Fire Rescue - Denver, CO

11:50 am–12:30 pm

Loïc Bommersbach
Social Media Manager
CERN

11:50 am–12:30 pm

Brad O'Brien
VP of Social
3Q Digital

11:50 am–12:30 pm

Vanessa Rupp
Senior Marketing Manager, Host Social Strategy
Airbnb

12:30 pm–1:30 pm

1:30 pm–2:10 pm

Panel

Corporal Liz Chapman
Arkansas State Police - Little Rock, AR
Ronda Scholting
Public Information Officer
West Metro Fire - Denver, CO
Trooper First Class Kelly Grant
Public Information Officer
Connecticut State Police - Middletown, CT

1:30 pm–2:10 pm

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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2:20 pm–3:00 pm

Panel

Speaker TBA
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2:20 pm–3:00 pm

Aaron Kaufman
Senior Community Strategist
Sony Interactive Entertainment – Santa Monica Studio

3:00 pm–3:30 pm

3:30 pm–4:10 pm

Keynote

Captain Shane J. Cook
Public Information Officer
Monroe County Emergency Services - Forsyth, GA

3:30 pm–4:10 pm

Speaker TBA
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4:20 pm–5:00 pm

Keynote

Speaker TBA
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4:20 pm–5:00 pm

Keynote

Speaker TBA
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5:00 pm

Register Now & Save $700
Savings Ends October 31

Day 3 — General Summit

Thursday, February 6, 2020

9:00 am–9:50 am

SMSS for First Responders

Learn from 30+ public safety and first response professionals

SMSS General Conference

Leverage best practices from the corporate sector to accelerate your agency's social media strategy

9:50 am–10:00 am

9:50 am–10:00 am

10:00 am–10:40 am

Keynote

Mark Brady
Public Relation Manager/Chief Spokesperson/PIO
Prince George's County Fire/EMS Department - Largo, MD

10:00 am–10:40 am

Keynote

Speaker TBA
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10:40 am–11:00 am

First Responders Track

Program D: Brand Awareness & Engagement

Program E: Emerging Trends

Program F: Video Marketing Strategies

11:00 am–11:40 am

Panel

Speaker TBA
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11:00 am–11:40 am

Speaker TBA
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11:00 am–11:40 am

Amy Bishop
Strategy Director
Epsilon

11:00 am–11:40 am

Speaker TBA
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11:50 am–12:30 pm

Speaker TBA
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11:50 am–12:30 pm

Speaker TBA
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11:50 am–12:30 pm

Speaker TBA
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11:50 am–12:30 pm

Speaker TBA
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12:30 pm–1:30 pm

1:30 pm–2:10 pm

Keynote

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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1:30 pm–2:10 pm

Speaker TBA
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2:20 pm–3:00 pm

Keynote

Speaker TBA
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2:20 pm–3:00 pm

Keynote

Speaker TBA
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3:00 pm

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