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Tuesday, February 4, 2020: Pre-Summit Workshops

Social media trainings are an essential part of your conference experience! Here’s why:

 We hand-pick our training facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

 We introduce you to the training leader prior to the start of the conference — so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

 We keep training numbers limited to ensure you have dedicated, one-on-one time with each training trainer to get your specific questions answered.

 
Speaker To Be Announced

First Responders – Workshop A

10:00 am–1:00 pm — Building Your Social Media Policy Framework

Limited Seating — Registration Required

Details coming soon!


Janet Johnson
Janet E Johnson

Workshop A

10:00 am–1:00 pm — Facebook Ad Optimization Masterclass

Limited Seating — Registration Required

Do you run ads, but want to dig into more advanced strategies? Want to learn the latest techniques that are working in 2019-2020? Looking to scale your ads so you can spend less? Facebook and Instagram ads are changing every day, so it is important to test, learn and scale. During this workshop, we will dig into advanced strategies that will increase conversions, scale your ads and help you spend smarter.

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Mary Kathryn Johnson
Messenger Funnels

Workshop B

10:00 am–1:00 pm — How to Use Messenger Bots to Deliver Traffic and Cultivate Loyalty

Limited Seating — Registration Required

If you’re tired of spending money on ads as the main marketing channel of your business and long for the days of great organic reach of your Facebook business page, then attend this session. You will learn how to use Facebook’s mission statement and Messenger marketing to your advantage with smart, high-converting ChatBot copy & structure, and a true organic marketing strategy that Facebook will help you promote. One company made $1MM in 99 days using this exact strategy, so we know it works!

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Edward N. Johnson
U.S. Army Corps of Engineers - SWT

First Responders – Workshop B

2:00 pm–5:00 pm — Countering Fake News in the Social Media Realm During Crisis Comms Operations

Limited Seating — Registration Required

This workshop will show you how to counter fake news, dispel rumors and manage your reputation during crisis communications operations. In particular, participants will learn tips and techniques gained during first-hand crisis communication experiences by one of the U.S. Army’s premier social media communicators on topics ranging from natural disasters to armed conflict and regional or national emergencies.

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Ryan Sweeney
Ignite Social Media

Workshop C

2:00 pm–5:00 pm — Insights with Impact: Maximize the Value of Your Social Media Analytics

Limited Seating — Registration Required

Social media marketing measurement capabilities have drastically improved over the past decade. We’ve moved beyond measuring follower growth and engagement to quantifying the financial impact of SMM efforts on our bottom line. Every company has business objectives and a customer journey that is unique to them. The purpose of this workshop is to examine those objectives and your customer journey in order to build out an actionable measurement plan.

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Mary Olivieri
CBD Marketing
Kelly Bradley
CBD Marketing

Workshop D

2:00 pm–5:00 pm — Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises

Limited Seating — Registration Required

Join CBD Marketing's Executive Creative Director Mary Olivieri, and their Senior Content Specialist Kelly Bradley, in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Firestone Building Products.

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Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Kelly at [email protected] about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!


Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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