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Tuesday, February 4, 2020    2:00 pm–5:00 pm

Countering Fake News in the Social Media Realm During Crisis Comms Operations

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This workshop will show you how to counter fake news, dispel rumors and manage your reputation during crisis communications operations. In particular, participants will learn tips and techniques gained during first-hand crisis communication experiences by one of the U.S. Army’s premier social media communicators on topics ranging from natural disasters to armed conflict and regional or national emergencies.

Who this training is for: This workshop is for social media professionals who want to develop communication plans, identify online threats to their brand or organization and ensure key audiences receive accurate and timely information during a wide range of disaster scenarios at the strategic, operational and tactical levels.

You will learn how to:

  • Develop a content delivery strategy to broaden your reach
  • Counter fake news and dispel rumors or inaccurate information
  • Create actionable content that captures your audience’s attention and gains their support
  • Leverage national, state and local partners to ensure message synchronization
  • Establish strong and mutually beneficial relations with members of the media in your areas of responsibility
  • Successfully demonstrate expertise in your field while building a trustworthy reputation with key internal and external audiences

 

Edward N. Johnson
Public Affairs Director
U.S. Army Corps of Engineers - SWT

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