Social Media Advertising   |    First Responders   |    Faith & Worship   |    SMSsummit Corporate   |    Higher Ed Talk to a live rep: 888-409-4418
Wednesday, February 5, 2020    11:00 am–11:40 am

Authenticity Always Wins: Forming Social Strategy Around Audience

Back to Agenda

Looking forward to this session? Share it!

Identifying what engages your audience is key to developing a successful social strategy. In this discussion, Kyle will describe how the Oakland Athletics went about identifying who their fanbase and audience was on social, and how they were able to reflect that with their content and storytelling tactics.

After this talk, attendees will understand how to: 

  • Identify your audience
  • Translate your audiences' preferences to voice and content
  • Tailor strategy to specific platforms

 

Kyle Skinner
Senior Social Media Coordinator
Oakland Athletics

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct