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Wednesday, February 5, 2020    1:30 pm–2:10 pm

Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships

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This panel will discuss best practices including:

  • How to tell your story the way you want it told
  • Content writing style tips to build relationships with the public and the media you serve
  • Storytellings vs. telling the facts and the difference it can make for your followers
  • Where and how to find engaging content 
  • How to find resources within your agency for support
  • Executing video on a budget 
  • Practical tips like storyboarding & video capture best practices

Mike Eliason
Public Information Officer
Santa Barbara County Fire Department


Ashley Papagni
Public Information Manager
City of Orlando Fire Department

Trooper First Class Kelly Grant
Public Information Officer
Connecticut State Police - Middletown, CT

Ronda Scholting
Public Information Officer
West Metro Fire - Denver, CO

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