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Ryan will share the considerations and framework to build a successful social media marketing strategy, as well as methods to achieve leadership and cross-functional buy-in. Whether your goal is to add value to a current strategy or develop a foundational plan from the ground up, this session is perfect for attendees that want to optimize the way they plan, activate, and measure a successful social media program.
1 - Identify the building blocks of a social media strategy
2 - Develop a scalable cohesive social structure
3 - Align social KPIs with business objectives