Social Media Advertising   |    First Responders   |    Faith & Worship   |    SMSsummit Corporate   |    Higher Ed Talk to a live rep: 888-409-4418
Wednesday, February 5, 2020    9:50 am–10:30 am

How Walmart Approaches Transparency on Social Media

Back to Agenda

Looking forward to this session? Share it!

Walmart constantly strives to be transparent with associates, customers, and stakeholders. Social media is how many consume information, and people can sense authenticity a mile away. Whether the goal is to share news, support a business objective, or celebrate an associate, stories shared need to be representative of our company culture and guiding principles. The most genuine way we can elevate those stories is by using the voices of our more than two million associates.

Key takeaways include how to: 

  • Find a face for every story
  • Build relationships across your business
  • Embrace authenticity and not let it scare you

 

Marissa Kargas
Director, Digital Strategy & Brand Engagement
Walmart

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct