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Wednesday, February 5, 2020    9:50 am–10:30 am

How Walmart Approaches Transparency on Social Media

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Walmart constantly strives to be transparent with associates, customers, and stakeholders. Social media is how many consume information, and people can sense authenticity a mile away. Whether the goal is to share news, support a business objective, or celebrate an associate, stories shared need to be representative of our company culture and guiding principles. The most genuine way we can elevate those stories is by using the voices of our more than two million associates.

Key takeaways include how to: 

  • Find a face for every story
  • Build relationships across your business
  • Embrace authenticity and not let it scare you

 

Marissa Kargas
Senior Manager, Digital Strategy & Brand Engagement
Walmart

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