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This presentation includes discussion and review of the traditional skills PIOs learned before the advent of social media. For PIOs just coming to the market, traditional skills (like picking up the phone and calling an assignment desk, or scheduling lunch with a reporter) are often overlooked.
While social media is a game-changer in how we perform our jobs, it’s vital to remember how important personal skills and relationship-building are in today’s PIO world. PIO Mark Brady will dive into the benefits of fostering traditional skills, along with ways he continues to infuse these skills into his social media and communications strategies. He’ll also review how media has changed over the years, its effect on PIOs, and what this means for your PIO career.