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With the continued evolution of all of the various social platforms, we recognize the need for law enforcement as a profession to adapt the way we message from a one-way messaging model to a two-way model with a renewed focus on creating an emotional connection.
Audiences have developed an expectation of authenticity. Our presentation aims to draw from our experience taking our already well-established social media channels, and reworking the way in which we were communicating through said channels. By focusing messaging on tapping into emotion through personal narrative, short video, or social media posts that have coordinated in partnership with other policy agencies, we found an exponential increase in reach and engagement. It's not enough to listen, the expectation from today's point will be given by the LAPD's newly formed Strategic Communications Unit.
Presentations and Q&A based on the knowledge of the LAPD's Strategic Communications Unit will be used to lead this discussion. The presentation will utilize examples of tweets, excerpts from our podcast, and segment four from our critical incident videos.