Download Talks   |    San Francisco 2020   |    Chicago 2020   |    Influencer Marketing   |    Talk to a live representative: 888-409-4418
Thursday, February 6, 2020    11:50 am–12:30 pm

Using Digital Tools to Create Emotional Connections

Back to Agenda

Looking forward to this session? Share it!

With the continued evolution of all of the various social platforms, we recognize the need for law enforcement as a profession to adapt the way we message from a one-way messaging model to a two-way model with a renewed focus on creating an emotional connection. 

Audiences have developed an expectation of authenticity. Our presentation aims to draw from our experience taking our already well-established social media channels, and reworking the way in which we were communicating through said channels. By focusing messaging on tapping into emotion through personal narrative, short video, or social media posts that have coordinated in partnership with other policy agencies, we found an exponential increase in reach and engagement.  It's not enough to listen, the expectation from today's point will be given by the LAPD's newly formed Strategic Communications Unit.

LEARNING OBJECTIVES

  • Participants will learn how to craft content that draws an emotional connection from an audience.
  • Participants will learn to think critically about how to engage with the public online, measuring risks and benefits.
  • Participants will be introduced to new and existing social channels.  

METHODOLOGY

Presentations and Q&A based on the knowledge of the LAPD's Strategic Communications Unit will be used to lead this discussion. The presentation will utilize examples of tweets, excerpts from our podcast, and segment four from our critical incident videos. 


 

Josh Rubenstein
Public Information Director
Los Angeles Police Department

Sergeant Hector Guzman
Los Angeles Police Department

Officer Mathew Rejis
Los Angeles Police Department

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct