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Thursday, February 6, 2020    1:30 pm–2:10 pm

Juggling Social Media Content and Branding in a Multi-Faceted Public Safety Agency

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Imagine being folded in to a new agency where a broad spectrum of the criminal justice system is represented—from the law enforcement officers or troopers who enforce the law to the division responsible for carrying out the order of the court for both adults and juveniles to the individuals whose job is to prepare the men, women, and children for their return to our communities.

Then add in two very different groups of people responsible for responding to disasters stateside or in some cases carrying out missions overseas. 

Throw in Homeland Security and you have an agency with one common mission of public safety, but many different uniforms and responsibilities. All the consolidated agencies had existing social media accounts before consolidation, but only a few of them were allowed to remain under the newly created agency. 

Hear how we approached this challenge and what’s worked well and what areas are still a work in process.

Session takeaways:

  • How to execute consistency with policy and brand reinforcement across multiple disciplines
  • How to leverage cross-promotion and buy-in from the agency’s highest level for success
  • Strategies to build your following through ground-level support

 


 

Colonel Glenn M. McNeill Jr.
Commander
North Carolina State Highway Patrol

Pamela Walker
Director of Communications
North Carolina Department of Public Safety - Raleigh-Durham, NC

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