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Thursday, February 6, 2020    1:30 pm–2:10 pm

Netflix YouTube: How This Channel Followed the YouTuber Imprint to Win Over Gen Z

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For brands looking to reach a Gen Z audience, programming content on social channels may seem like a daunting challenge. How do brands effectively reach and engage a generation that is constantly bombarded by content from all angles? Social-led creative agency Movement Strategy has been helping brands like Netflix break through the noise by taking cues from influential YouTubers—utilizing a toolbox of effective content and creative strategies to grow brands’ YouTube channels and create content that Gen Z seeks out.

During this session, you’ll learn:

  • Why editorializing your brand’s YouTube channel resonates with Gen Z—and how to develop the best strategy to do so
  • How to find the YouTube content that works, and shift away from what doesn’t
  • Maximizing your content with cost-effective production methods

 

Jason Mitchell
Co-Founder and CEO
Movement Strategy

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