Julie Martin

Public Information Officer
Lee County Sheriff's Office

An investigative reporter turned public information officer, Julie joined the Lee County Sheriff’s Office (Florida) in 2022 to launch a one-of-a-kind digital law enforcement program.

The program, streaming three times a week on various social media platforms, reaches thousands of audience members and is created in-house in a newly constructed media studio.

Julie also creates and manages the Lee County Sheriff’s Office TikTok platform, which boasts millions of views and is one of the top-followed law enforcement accounts.

The Lee County Sheriff’s Office is highly recognized for its witty commentary and deputy-driven content on social media platforms. Accounts such as Facebook and Instagram reach millions of audience members every day and are seen as a recruiting tool for incoming hires.

Julie Martin’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, April 10, 2024

How to Encourage Civilian Employees, Sworn Staff, and Leadership to Participate In Social Media Content Creation

The Lee County Sheriff’s Office boasts thousands of followers on Facebook, Instagram, and TikTok, making LCSO one of the top-followed in the country.

Its witty commentary and deputy-driven content attract viewers from all over the state, but we couldn’t do this without the help of the men and women in uniform.

In this session, you’ll learn how the Lee County Sheriff’s Office incentivizes and encourages deputies and command staff to submit content and participate in content creation.

This session will highlight the importance of involving employees while balancing fun/creative content with arrests and press releases.

Takeaways include:

  • Feeling comfortable reaching out and encouraging sworn staff to create/participate in content creation
  • Finding a balance in posting a wide variety of content
  • Utilizing different platforms for different messages
  • Emphasizing the importance of social media to agency members
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