Meredith Censullo

Bradenton Police Department

My background is in TV News. I was a reporter/anchor for 22 years, with most of that time spent in the Tampa market. While wrapping up my TV career, I returned to school to earn a Criminal Justice degree, specializing in Crime Scene Technology. I spent a year in communications for the National Forensic Science Technology Center before joining the Bradenton Police Department in 2022 as their first civilian Public Information Officer. 

In my role, I handle media requests for information and soundbites and manage our social media feeds. Because of my prior experience, I naturally gravitate to a news-style approach to our social media content, and every day, I look for "the story" (even if one doesn't materialize)! BPD’s feeds previously consisted of a lot of graphics and group photos of various events, and the department rarely put out news releases. I push for the exact opposite! I aim to be as receptive to the media as possible to build a positive relationship between BPD and local reporters and editors.

I craft social media content that can easily be copied/pasted by news outlets and try to deliver more of what our social media audience responds to. I prefer not to stage content (group photos) when possible. I challenge us to be more engaging and creative without being silly. I work hard to build trust between myself and our officers to increase their desire to participate in our social media.

Meredith Censullo’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, April 10, 2024

Panel: Brand-Building for Agencies Small and Large: Community Building and Brand Awareness with Limited Resources

This panel features agencies of various sizes that will share their experiences building community, trust, and brand awareness with limited resources. Topics include:

  • Insights into how to brand and increase community interaction for a small department
  • What brand building means for a larger agency and how to manage social media platforms without drowning the feed with content
  • Finding the styles of content that perform well and build your brand on social but don’t require a lot of manpower or budget
  • Leveraging content and brand consistency to help your community recognize you as a trusted source of information
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