Eric Hurst

Public Information Officer
South Metro Fire Rescue

Eric Hurst is a social media manager for South Metro Fire Rescue (SMFR) in Metro Denver Colorado.  SMFR is an ISO Class 1, internationally accredited agency located in a top 20 media market. Eric responds as the lead spokesperson to all-hazards emergencies across a 287 square mile urban, suburban and rural district.  During breaking news coverage as a Public Information Officer (PIO), Eric has created a nationally trending hashtag and his videography has gone viral multiple times across international news platforms. As a video producer and vlogger Eric contributes to the “South Metro Fire Rescue PIO” YouTube channel, the most subscribed to official fire department channel on the platform.  As a photographer Eric’s images can be found on the cover of magazines and newspapers, in various firefighting periodicals and digitally, including National Geographic online. As a social media aficionado Eric is a contributing author to FireEngineering Magazine and presents on the topic of fire service social media across the country. As a student Eric is thirsty for fresh ideas and cutting-edge technology to help raise the bar for the community and media partners he serves.

Eric Hurst’s Session

8:00 a.m.–8:45 a.m. PT — Thursday, April 11, 2024

Video Tutorial: Content Creation, Editing, Tools, and More

Video creation is an integral part of public safety communication strategies, but creating great videos can feel like a daunting task. During this session, participants will learn what equipment is available, the most efficient ways to utilize it, and the basics of editing for the best storytelling. Exciting options for all budgets and skill levels will be included to help participants feel confident going into their next video project.

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