Captain Brennan Matherne

Public Information Officer
Lafourche Parish Sheriff’s Office

Captain Brennan Matherne has served as Public Information Officer of the Lafourche Parish Sheriff’s Office (Louisiana) for nearly 10 years. He has nearly 16 total years of experience as a PIO and has been managing social media for public agencies since 2008. Most notably, he served as PIO for Lafourche Parish Government during the 2010 Deepwater Horizon oil spill in the Gulf of Mexico which directly impacted the parish’s coastline. He is a Past President of the National Information Officers Association, and he has presented twice at the NIOA annual training conference on social media use for public agencies prior to serving as President. He has trained a number of PIOs, elected officials, and social media managers in the Southeast. He has assisted numerous agencies in launching social media and developing internal policies. Captain Matherne is a 2003 graduate of Nicholls State University (Thibodaux, Louisiana) with a degree in Mass Communication. In 2014, he was honored as one of the “Top 40 Under 40” in Lafourche Parish.

Captain Brennan Matherne’s Session

9:45 a.m.–10:30 a.m. PT — Thursday, April 11, 2024

How to Create an Internal Social Media Policy for Employees

Creating and implementing a social media policy for employees can seem like a daunting task, but it is imperative to have such a policy in today’s world. Captain Brennan Matherne of the Lafourche Parish Sheriff’s Office will give you the tools and knowledge you need to create and implement a policy at your agency, including a model policy with best practices, strategies for employee education and implementation, and how a social media policy is primarily an extension of policy governing employee conduct.

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