Social Media Marketing Strategy for First Responders

Julie Martin’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, April 10, 2024

How to Encourage Civilian Employees, Sworn Staff, and Leadership to Participate In Social Media Content Creation

The Lee County Sheriff’s Office boasts thousands of followers on Facebook, Instagram, and TikTok, making LCSO one of the top-followed in the country.

Its witty commentary and deputy-driven content attract viewers from all over the state, but we couldn’t do this without the help of the men and women in uniform.

In this session, you’ll learn how the Lee County Sheriff’s Office incentivizes and encourages deputies and command staff to submit content and participate in content creation.

This session will highlight the importance of involving employees while balancing fun/creative content with arrests and press releases.

Takeaways include:

Feeling comfortable reaching out and encouraging sworn staff to create/participate in content creation
Finding a balance in posting a wide variety of content
Utilizing different platforms for different messages
Emphasizing the importance of social media to agency members