Kate Kimble

12:30 p.m.–1:15 p.m. PT — Thursday, April 11, 2024

Leveraging Social Media For Recruitment

Recruitment is an ongoing challenge that many public safety agencies encounter. Between an ever-changing hiring environment, limited staff capacity, and budget challenges, it's not an easy endeavor. Thinking about throwing funds at a pricey new program or costly campaign? Before you do, make sure you're taking full advantage of the free and inexpensive opportunities at your fingertips. This session will empower agencies to use social media to help attract, hire, and retain quality employees.

Attendees will learn how to:

• Audit and amplify existing recruitment efforts
• Develop a low- to no-cost digital recruitment strategy that complements offline activities
• Define realistic goals and success metrics