Pre-Summit Workshop
Tuesday, April 9, 2024
8:00 a.m.–11:00 a.m. PT
Zero Time, Zero Budget Content Creation Strategies
Creating meaningful, engaging social content is both an art and a science. But how do you succeed when you have zero time and budget? In this 3-hour workshop, you'll have a chance to slow down and think strategically. Participants will learn about low-cost (or free) content creation tools, discuss ways to understand their audience and manage expectations, and discuss methods for developing and measuring engaging content. Participants will leave with practical strategies they can immediately implement at their agencies.
Agenda and Activities
Don't create MORE content; create BETTER content. Each mini-module in this workshop is designed to get you thinking about creating relevant social content that meets your audience's expectations and your agency's goals.
Part 1: Get to know your audience
- Identifying your audiences
- Your audience and your agency
- What's important to your audience?
- How to use this information to make your content more relevant
- Q&A
Interactive lecture and tool exploration, with small-group brainstorming. Participants will interact with the presenter and their own technology for each module segment as she shares tools and best practice recommendations. Following each mini-lecture, participants will pair up with colleagues from similar agency types and sizes to discuss key audiences and audience characteristics, identify audience needs, and generate ideas to make content more meaningful using this information.
Each segment will take 8-10 minutes with a 10-12 minute break at the end.
Part 2: Get to know your tools
- Content-creation tool resource-sharing
- Effective content creation
- Whole-agency participation in social
- Q&A
Interactive lecture with heavy audience participation. The presenter will briefly cover best practices for content creation, recommend online tools, and facilitate a large-group discussion to encourage participants to learn and share with each other.
Each segment will take 8-10 minutes with a 15+ minute break at the end.
Part 3: Get to know your goals & objectives
- Agency goals and objectives for social media
- Defining and measuring success
- Learning from your metrics
- Q&A
- Wrap-up remarks
Interactive lecture and tool exploration with small-group brainstorming. For each segment of this module, participants will interact with the presenter as she shares best practices and poses questions to the group. Following each mini-lecture, participants will pair up with colleagues from similar agency types and sizes to discuss common goals or objectives, outline strategies for defining and communicating success to leadership, and identify metrics that can inform future social efforts.
Each segment will take 8-10 minutes and should take us to the end of the workshop on time.
First Responders Summit — Day One
Wednesday, April 10, 2024
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee
8:00 a.m.–8:45 a.m. PT
Strategies to Stay Consistent Across Various Social Platforms & Pages as a 1-Person Team
8:45 a.m.–9:30 a.m. PT
How Nashville Fire Department Uses "Behind the Scenes" Video to Connect With Their Community
9:30 a.m.–9:45 a.m. PT
Break
9:45 a.m.–10:30 a.m. PT
How to Encourage Civilian Employees, Sworn Staff, and Leadership to Participate In Social Media Content Creation
The Lee County Sheriff’s Office boasts thousands of followers on Facebook, Instagram, and TikTok, making LCSO one of the top-followed in the country.
Its witty commentary and deputy-driven content attract viewers from all over the state, but we couldn’t do this without the help of the men and women in uniform.
In this session, you’ll learn how the Lee County Sheriff’s Office incentivizes and encourages deputies and command staff to submit content and participate in content creation.
This session will highlight the importance of involving employees while balancing fun/creative content with arrests and press releases.
Takeaways include:
- Feeling comfortable reaching out and encouraging sworn staff to create/participate in content creation
- Finding a balance in posting a wide variety of content
- Utilizing different platforms for different messages
- Emphasizing the importance of social media to agency members
10:30 a.m.–11:15 a.m. PT
Twitter Best Practices: Getting Important Information to Your Community
11:15 a.m.–11:45 a.m. PT
Break
11:45 a.m.–12:30 p.m. PT
Facebook Best Practices: Creating Content That Will Perform Its Best
12:30 p.m.–1:15 p.m. PT
Instagram Best Practices: Build Strong Connections with Your Audience
1:15 p.m. PT
Day One Concludes
First Responders Summit — Day Two
Thursday, April 11, 2024
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee
8:00 a.m.–8:45 a.m. PT
Video Tutorial: Content Creation, Editing, Tools, and More
8:45 a.m.–9:30 a.m. PT
How to Use Canva Like a Pro
9:30 a.m.–9:45 a.m. PT
Break
9:45 a.m.–10:30 a.m. PT
How to Create an Internal Social Media Policy for Employees
Creating and implementing a social media policy for employees can seem like a daunting task, but it is imperative to have such a policy in today’s world. Captain Brennan Matherne of the Lafourche Parish Sheriff’s Office will give you the tools and knowledge you need to create and implement a policy at your agency, including a model policy with best practices, strategies for employee education and implementation, and how a social media policy is primarily an extension of policy governing employee conduct.
10:30 a.m.–11:15 a.m. PT
Social Media Customer Service: How to Embrace the Comment Section
11:15 a.m.–11:45 a.m. PT
Break
11:45 a.m.–12:30 p.m. PT
Navigating Negative Comments on Social Media
Social media has changed and augmented the way first response agencies engage with their communities. But, like any open forum, there may be vocal haters. What should you do when the negative posts start coming in? Ignore them? Respond? Engage with third parties to ‘drown out’ the screamer? These issues will be discussed, and strategic best practices provided in this 30-minute fast-paced presentation by Judy Pal, a former Assistant Commissioner with the NYPD, Chief of Staff in Baltimore and Milwaukee, and head of communication for the Atlanta, Savannah, and Halifax (Canada) police departments, and City of Irvine (CA).
12:30 p.m.–1:15 p.m. PT
Leveraging Social Media For Recruitment
1:15 p.m. PT
Day Two Concludes