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We’ve all heard a picture is worth 1,000 words, but how much do you think 30 seconds of video from an incident scene is worth? As staffing for traditional media outlets dwindle and social media becomes a more prevalent news source, capturing and distributing content to bolster your agency's work is imperative.
This session will show you ways to bring your audience into the perspective of your agency using videos and images captured from incident scenes. This session will highlight engagement opportunities with media partners, residents, visitors, and your personnel.
You will learn to:
- Distinguish alert moments vs. storytelling posts
- Identify benefits and develop success strategies
- Manage the tone using platform tools and captions