Social Media Customer Service: Putting the Social in Social Media

Social Media shouldn't be a one-way communication tool. There's a chance to not just learn from your followers but also to teach them. And the only way to do that is through engagement -- talk to them. What audience insights can you glean from the information shared in your comments section? What are the important elements of a successful social customer service strategy? What are examples of positive opportunities that can come from engagement, and what are the consequences if you choose not to engage at all? Steven will explore these topics and provide tips and tricks to help your accounts succeed with examples from his own work accounts.