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Social media has changed and augmented the way first response agencies engage with their communities. But, like any open forum, there may be vocal haters. What should you do when the negative posts start coming in? Ignore them? Respond? Engage with third parties to ‘drown out’ the screamer? These issues will be discussed, and strategic best practices provided in this 30-minute fast-paced presentation by Judy Pal, a former Assistant Commissioner with the NYPD, Chief of Staff in Baltimore and Milwaukee, and head of communication for the Atlanta, Savannah, and Halifax (Canada) police departments, and City of Irvine (CA).