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Creating meaningful, engaging social content is both an art and a science. But how do you succeed when you have zero time and budget? In this 3-hour workshop, you'll have a chance to slow down and think strategically. Participants will learn about low-cost (or free) content creation tools, discuss ways to understand their audience and manage expectations, and discuss methods for developing and measuring engaging content. Participants will leave with practical strategies they can immediately implement at their agencies.
TRAINING AGENDA & ACTIVITIES
Don't create MORE content; create BETTER content. Each mini-module in this workshop is designed to get you thinking about creating relevant social content that meets your audience's expectations and your agency's goals.
Part 1: Get to know your audience
- Identifying your audiences
- Your audience and your agency
- What's important to your audience?
- How to use this information to make your content more relevant
Interactive lecture and tool exploration, with small-group brainstorming. Participants will interact with the presenter and their own technology for each module segment as she shares tools and best practice recommendations. Following each mini-lecture, participants will pair up with colleagues from similar agency types and sizes to discuss key audiences and audience characteristics, identify audience needs, and generate ideas to make content more meaningful using this information.
Each segment will take 8-10 minutes with a 10-12 minute break at the end.
Part 2: Get to know your tools
- Content-creation tool resource-sharing
- Effective content creation
- Whole-agency participation in social
Interactive lecture with heavy audience participation. The presenter will briefly cover best practices for content creation, recommend online tools, and facilitate a large-group discussion to encourage participants to learn and share with each other.
Each segment will take 8-10 minutes with a 15+ minute break at the end.
Part 3: Get to know your goals & objectives
- Agency goals and objectives for social media
- Defining and measuring success
- Learning from your metrics
- Wrap-up remarks
Interactive lecture and tool exploration with small-group brainstorming. For each segment of this module, participants will interact with the presenter as she shares best practices and poses questions to the group. Following each mini-lecture, participants will pair up with colleagues from similar agency types and sizes to discuss common goals or objectives, outline strategies for defining and communicating success to leadership, and identify metrics that can inform future social efforts.
Each segment will take 8-10 minutes and should take us to the end of the workshop on time.