Sergeant John Perrine

9:45 a.m.–10:30 a.m. PT — Wednesday, April 23, 2025

Panel: Leveraging Social Media During a Critical Incident

During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels. 

Discussion topics include:

• What your agency can do now to prepare for a critical incident
• What can be done with little resources and manpower to prepare and manage a critical incident
• When to resume normal messaging after a critical incident
• Deciding who will manage communications, where and when they will happen, and how they will be monitored
• Understanding what your community expects from you during an event
• Examples of what NOT to do