Kayla Dale

PIO
Amador Fire Protection District

Kayla supports the department's primary objective of protecting lives and property by providing timely, accurate information to the communities and building collaborative relationships that support fire safety and pre-incident planning.

Kayla started her fire service career with CAL FIRE ten years ago and came to Amador Fire in the summer of 2019. Since her arrival, she has fulfilled many roles for Amador Fire, including Public Information Officer. She is passionate about fire safety and understands that public education is an extremely important component. As a testament to her commitment, Amador County only had one Firewise community when she first arrived. Today, Amador County boasts over thirty-five Firewise communities, with more working toward becoming Firewise. 

Kayla's passion is demonstrated daily as she works tirelessly with the community to improve public safety, education, and emergency preparedness. Born and raised in Northern California, Kayla lives in Pioneer, CA, with her husband Chad and their daughter Bristol.

Kayla Dale’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, April 23, 2025

Panel: Leveraging Social Media During a Critical Incident

During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels. 

Discussion topics include:

  • What your agency can do now to prepare for a critical incident
  • What can be done with little resources and manpower to prepare and manage a critical incident
  • When to resume normal messaging after a critical incident
  • Deciding who will manage communications, where and when they will happen, and how they will be monitored
  • Understanding what your community expects from you during an event
  • Examples of what NOT to do
Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct