Scott Thomsen

Director of Communications and Public Affairs
Ventura County Fire Department

Scott Thomsen is the director of communications and public affairs for the Ventura County Fire Department in California and a past president for the National Association of Government Communicators. His previous work includes a variety of communications roles for a public owned electric utility and a 20-year career in journalism. An advocate for ethics in government communications and public service, Scott has led award-winning campaigns to promote emergency preparedness, the adoption of new technology and kitchen fire safety.

Scott Thomsen’s Session

12:45 p.m.–1:30 p.m. PT — Wednesday, April 23, 2025

Post with Purpose: Inspire Action with Social Media Campaigns

This session will guide participants from planning a social media campaign to measuring its success. Special attention will be given to identifying what success looks like, assessing the best approach for reaching your target audience and choosing the right analytics. Participants will walk away with a road map for planning, running and evaluating campaigns designed to move people to action.

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