Alaina Gertz

Deputy Director of Communications
Fairfax County Police Department

Alaina Gertz currently serves as the Deputy Director of Public Affairs for the Fairfax County Police Department. Previously, she held the position of Lead Public Affairs Specialist in the Office of Communications for the Metropolitan Police Department (Washington, DC). In her new role, Alaina takes on the responsibilities of promoting police department activities and programs, coordinating media efforts for various incidents and events, and managing crisis communications through social media, press conferences, and media availabilities. Noteworthy events in her career include overseeing media relations for the US Capitol Insurrection, the 2021 Presidential Inauguration, and the 2019 Nationals World Series Championship.

Alaina earned her Master's degree in Strategic Communication from Pennsylvania State University and her Bachelor's in Public Relations and Strategic Communication from American University. An active member of the National Information Officers Association, Alaina continues to contribute her expertise to the field of public affairs and communications.

Alaina Gertz’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, April 24, 2025

Panel: Video Best Practices: Content Creation for Instagram Stories & Reels

With Instagram Stories and Reels driving some of the highest engagement on social media, mastering these formats is key to building a strong online presence. This session brings together experienced creators and marketers to share actionable tips for producing eye-catching, authentic, and impactful content.

Learn how to optimize your storytelling for short-form videos, make the most of trending audio and effects, and maintain brand consistency while appealing to your audience. Panelists will also discuss the latest Instagram algorithm updates, the effective use of hashtags, and strategies for turning views into meaningful engagement. Whether you're a seasoned marketer or just starting to explore the power of Instagram, this session will equip you with practical tools and creative ideas to elevate your content strategy.

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