Ali Pardi

Deputy Communications Director
Phoenix Fire Department

Ali Pardi is the Deputy Communications Director for the Phoenix Fire Department, where she plays a key role in managing communications and media relations for the department. Prior to her current role, Ali was a news reporter in her hometown Phoenix, Arizona, where she gained extensive experience in journalism and public relations. She transitioned to the fire department in 2021, bringing her storytelling and communication expertise to help inform and engage the public on fire safety, emergency response, and community initiatives. Her background as a reporter allows her to effectively communicate critical information, working to ensure the Phoenix Fire Department’s messages are clear and impactful.

Ali Pardi’s Session

12:45 p.m.–1:30 p.m. PT — Thursday, April 24, 2025

Leveraging Social Media to Humanize Your Staff

Behind every badge lies a story worth sharing. The Phoenix Fire Department uses social media to showcase the courage, commitment, and humanity of its team. From dramatic life-saving rescues to heartfelt retirements, these stories highlight the personal connections and dedication that define their mission. This session will explore how fire and law enforcement agencies can use storytelling to foster trust, inspire their communities, and elevate their teams. By crafting authentic and engaging content, you can highlight the people behind the uniform and ensure your department’s message resonates both internally and externally.

Key Takeaways:

  • Why Storytelling Matters: Learn how to take control of your narrative to build trust and engagement.
  • Garner Community Attention and Support: Discover strategies to connect emotionally with your audience and amplify your department’s impact.
  • Improve Morale Within Membership: See how public recognition can uplift your team and instill pride in your organization.
  • Brand Awareness: Position your department as a cornerstone of community safety and unity by sharing your story authentically.
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