Angelica Kellner

Senior Social Media Specialist
Miami-Dade Sheriff's Office

Angelica Kellner is the Senior Social Media Specialist for the Miami-Dade Sheriff’s Office (MDSO). She grew up in Miami, FL and attended Florida International University where she majored in Communication Arts. In March 2018, she joined the MDPD as a Social Media Specialist. As the Senior Social Media Specialist, she is responsible for all social media communications on behalf of the Department and the coordination of effective messaging to the community. The Department provides information, via all social media platforms, during a State of Emergency, major events, large scale community events, newsworthy incidents, and/or anything regarding public safety. Angelica helps manage the social media accounts for the department, produces social media videos, campaigns, and content. In her six years in the department, she has part of major incidents such as the Surfside Building Collapse, Line of Duty Deaths, Hurricanes, and major events such as the Super Bowl, College Football National Championship, and Formula 1. For the past four years, Angelica has been an instructor for the Social Media portion of the Annual Public Information Officer Workshop, hosted in Miami, FL.

Angelica Kellner’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, April 23, 2025

Organizational Buy-In and Support: Building a Culture of Social Media Advocacy

You know social media is important, and your community knows social media is important; how do you convince your organization that social media is important? Building a culture of social media advocacy within first responder organizations requires strong leadership and a shared understanding of its benefits. Social media platforms can serve as vital tools for public outreach, crisis communication, and transparency. However, successful implementation depends on gaining organizational buy-in and providing ongoing support for these efforts. Leaders must align social media strategies with organizational values and encourage collaboration to foster a culture where social media is seen as an essential resource. Clear policies and consistent communication help ensure that everyone in the organization understands the role of social media and contributes positively to its use.

Key Takeaways:

  • Leadership plays a critical role in championing social media initiatives and aligning them with organizational goals.
  • Training and resources are essential to help effectively use social media tools and platforms.
  • Building a culture of advocacy requires collaboration across teams and the recognition of social media as a valuable public service tool.
  • Transparency and engagement on social media help strengthen public trust and community relationships.
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