Austin McDaniel

Communications Director
Alaska State Troopers

Austin McDaniel is the Communications Director for the Alaska Department of Public Safety. As communications director, he oversees four staff members, and the public information office team manages all external and internal communications for the Alaska State Troopers, Alaska Wildlife Troopers, and Alaska State Fire Marshals Office. He also ensures the department remains compliant with the Alaska Public Records Act. He joined the Alaska State Troopers in 2020 after serving as the Deputy Communications Director for Alaska Governor Mike Dunleavy, where he oversaw all digital communications for the Governor’s Office. He has also worked in communications positions for Alaska Governor Sean Parnell, telecommunications company GCI, and local CBS affiliate KTVA.

Austin McDaniel’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, April 24, 2025

Panel: Video Best Practices: Content Creation for Instagram Stories & Reels

With Instagram Stories and Reels driving some of the highest engagement on social media, mastering these formats is key to building a strong online presence. This session brings together experienced creators and marketers to share actionable tips for producing eye-catching, authentic, and impactful content.

Learn how to optimize your storytelling for short-form videos, make the most of trending audio and effects, and maintain brand consistency while appealing to your audience. Panelists will also discuss the latest Instagram algorithm updates, the effective use of hashtags, and strategies for turning views into meaningful engagement. Whether you're a seasoned marketer or just starting to explore the power of Instagram, this session will equip you with practical tools and creative ideas to elevate your content strategy.

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