David Cuerpo

Senior Communications Specialist & PIO
Seattle Fire Department

David Cuerpo joined the Seattle Fire Department in 2019, as a Communications Specialist and Public Information Officer. As the Communications Specialist, David works closely with public educators on planning and producing safety messaging for the department’s website, blog and social media channels. In the role of Public Information Officer, he responds on-scene to significant incidents to conduct on-camera interviews with media as well as inform impacted communities of potential hazards or evacuations while providing updates on Twitter. 

David holds a BA in Marketing from Seattle University. Prior to joining Seattle Fire, he was a Communications Specialist for Sharp HealthCare in San Diego, CA. There, he successfully implemented a new social media strategy of sharing stories featuring patients persevering through serious illnesses or highlighting the care, compassion and expertise the hospital’s medical staff provide. Before that, David was a Media Producer for Expedia where he created photo, video and written content to promote new products for travel destinations. 

David utilizes his decade worth of professional photo, video, web and social media experience toward enhancing the Seattle Fire Department’s reach and engagement on Facebook, Instagram, NextDoor and Twitter. All for the purpose on measurably improving outreach, recruitment and education. 

David Cuerpo’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, April 23, 2025

Panel: Leveraging Social Media During a Critical Incident

During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels. 

Discussion topics include:

  • What your agency can do now to prepare for a critical incident
  • What can be done with little resources and manpower to prepare and manage a critical incident
  • When to resume normal messaging after a critical incident
  • Deciding who will manage communications, where and when they will happen, and how they will be monitored
  • Understanding what your community expects from you during an event
  • Examples of what NOT to do
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