Jessie Santero

Public Information Officer
Lee County Sheriff’s Office
Jessie joined the Lee County Sheriff’s Office as a Public Information Officer in 2021. Before joining LCSO, she worked as a Community Relations Assistant at the Citrus County Sheriff’s Office. After graduating high school, Jessie was accepted into the University of South Florida, St. Petersburg, where she studied Journalism and Digital Media Communications. Throughout her college career, she worked as a Videographer and Media Content Creator for USFSP’s Digital Media Team. She also had an internship in Post Production at WFLA News Channel 8. After graduating from USFSP with a Bachelor’s Degree in Mass Communications and a minor in Anthropology, she was hired as a Production Technician for WFLA News Channel 8. Throughout her professional career, Jessie held a variety of positions, allowing her to gain skills in photography, videography, social media marketing, graphics, and public/media relations. At LCSO, Jessie’s primary tasks include the creation of social media content, writing press releases, creating graphics, video editing, and responding to active scenes while on call.

Jessie Santero’s Session

10:30 a.m.–11:15 a.m. PT — Thursday, April 24, 2025

Elevate Your Agency's Brand on X (Twitter)

At the Lee County Sheriff’s Office, we have a presence on nearly all social media platforms, including X, formally known as Twitter. Social media is an important tool for releasing information to the public and the media quickly and efficiently. In the public relations field, it is important to know what content will allow you to excel within a specific media platform.  In this session, we will cover a variety of topics that will assist you with either creating or elevating your existing brand on X. We will touch on our own agencies' experience of navigating what methods work best for a social media platform like X. We plan to briefly mention other social media channels in order to compare and contrast content, and emphasize what information is suitable on X that will help the platform grow. Showcasing our approach to X will help viewers gain skills that will enhance their presence on this platform.

Key takeaways from this session:

  • Integrate specialty content that will help boost following.
  • Produce information concisely and effectively in real-time to engage national and local media outlets.
  • Enhance engagement and following by interacting with the audience.
  • Using the platform to its full potential, allowing you to engage the correct target audience.
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