Rebecca D'Auria

8:00 a.m.–8:45 a.m. PT — Thursday, April 24, 2025

Balancing Fun and Professional Social Media Messaging

In today’s digital landscape, social media offers a unique opportunity for government agencies, particularly in the fire and law enforcement sectors, to engage with their communities in a relatable and educational way. This session will explore strategies for crafting social media posts that are both fun and professional, demonstrating how to effectively leverage current trends while maintaining the integrity of your agency. The best part? No lip-syncing or dancing will be required!

Attendees will learn how to create content that resonates with a diverse audience, fosters community connection, and enhances the public’s perception of their departments.

Key Takeaways:

• Creative Engagement: Learn how to incorporate fun elements into messaging without compromising professionalism and that match your agency’s tone.
• Trend Utilization: Discover strategies for leveraging social media trends to broaden reach and appeal to diverse audiences.
• Trend Participation Guide: Not every trend will work for your audience. Learn when to engage or when to pass on a social media trend.
• Content Strategy: Develop a content plan that balances educational value with engaging storytelling to foster community connection.