Ronda Scholting

Public Information Officer
West Metro Fire Rescue

An Emmy and Telly award-winning video storyteller, Ronda Scholting has over ten years of experience as a public information officer for West Metro Fire Rescue, headquartered in Lakewood, Colorado. She also deploys to large-scale fires and other disasters as a member of an incident management team. 

Her social media posts and videos have been viewed and shared by millions across several social media platforms. Her video can be seen on local, national, and international newscasts and news websites.

In 2024, Ronda generated more than $162 million in earned media ad value for West Metro, with an audience of more than 14 billion.

She started her communications career in television news, working for local stations as a reporter, anchor, and producer. She also freelanced for several networks, including CNN, FOX, CBS, and ABC.

Ronda Scholting’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, April 24, 2025

Panel: Video Best Practices: Content Creation for Instagram Stories & Reels

With Instagram Stories and Reels driving some of the highest engagement on social media, mastering these formats is key to building a strong online presence. This session brings together experienced creators and marketers to share actionable tips for producing eye-catching, authentic, and impactful content.

Learn how to optimize your storytelling for short-form videos, make the most of trending audio and effects, and maintain brand consistency while appealing to your audience. Panelists will also discuss the latest Instagram algorithm updates, the effective use of hashtags, and strategies for turning views into meaningful engagement. Whether you're a seasoned marketer or just starting to explore the power of Instagram, this session will equip you with practical tools and creative ideas to elevate your content strategy.

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