Looking forward to this session? Share it!
You know social media is important, and your community knows social media is important; how do you convince your organization that social media is important? Building a culture of social media advocacy within first responder organizations requires strong leadership and a shared understanding of its benefits. Social media platforms can serve as vital tools for public outreach, crisis communication, and transparency. However, successful implementation depends on gaining organizational buy-in and providing ongoing support for these efforts. Leaders must align social media strategies with organizational values and encourage collaboration to foster a culture where social media is seen as an essential resource. Clear policies and consistent communication help ensure that everyone in the organization understands the role of social media and contributes positively to its use.
Key Takeaways:
- Leadership plays a critical role in championing social media initiatives and aligning them with organizational goals.
- Training and resources are essential to help effectively use social media tools and platforms.
- Building a culture of advocacy requires collaboration across teams and the recognition of social media as a valuable public service tool.
- Transparency and engagement on social media help strengthen public trust and community relationships.
Angelica Kellner
Senior Social Media Specialist
Miami-Dade Sheriff's Office