Elevate Your Agency's Brand on X (Twitter)

At the Lee County Sheriff’s Office, we have a presence on nearly all social media platforms, including X, formally known as Twitter. Social media is an important tool for releasing information to the public and the media quickly and efficiently. In the public relations field, it is important to know what content will allow you to excel within a specific media platform.  In this session, we will cover a variety of topics that will assist you with either creating or elevating your existing brand on X. We will touch on our own agencies' experience of navigating what methods work best for a social media platform like X. We plan to briefly mention other social media channels in order to compare and contrast content, and emphasize what information is suitable on X that will help the platform grow. Showcasing our approach to X will help viewers gain skills that will enhance their presence on this platform.