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With Instagram Stories and Reels driving some of the highest engagement on social media, mastering these formats is key to building a strong online presence. This session brings together experienced creators and marketers to share actionable tips for producing eye-catching, authentic, and impactful content.

Learn how to optimize your storytelling for short-form videos, make the most of trending audio and effects, and maintain brand consistency while appealing to your audience. Panelists will also discuss the latest Instagram algorithm updates, the effective use of hashtags, and strategies for turning views into meaningful engagement. Whether you're a seasoned marketer or just starting to explore the power of Instagram, this session will equip you with practical tools and creative ideas to elevate your content strategy.

Wendy Aguilar
Media and Communications Specialist
Sacramento Fire Department

 

Alaina Gertz
Deputy Director of Communications
Fairfax County Police Department

Austin McDaniel
Communications Director
Alaska State Troopers

Ronda Scholting
Public Information Officer
West Metro Fire Rescue