This workshop features a comparison and overview of the major social platforms Plus, don't miss live audits of real agency social media accounts submitted in advance (or selected from attendees) to identify quick wins and pitfalls.
This session will provide practical tips to help solo social media managers build sustainable systems to keep content consistent and engaging, while also being prepared to switch gears and respond quickly and effectively during crises. Attendees will learn how to balance creativity and structure, streamline workflows, and set realistic personal boundaries for a positive work-life balance.
This session will explore how storytelling has become a strategic necessity for modern law enforcement. You will see how IMPD leverages social media to connect with its community, build trust, and strengthen transparency, with an inside look into how they are shaping public perception, connecting with the community, and using strategic storytelling to make a real impact.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency's online communities.
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that impact your agency or department’s social media strategy.
Share experiences and learn proven strategies. Connect with fellow first responders and public safety professionals from around the world to discover how agencies are using social media to inform, engage, and protect their communities.
Network with your peers and validate your approach. This is the only training event dedicated exclusively to social media for first responders. Meet others who understand your challenges, exchange lessons learned, and leave with fresh ideas and renewed confidence in your agency’s strategy.
Tackle today’s most pressing public safety communication issues. Learn from real-world case studies on crisis communications, misinformation response, humanizing your department, improving agency reputation, and building community trust through authentic storytelling.
Champion social media within your agency. Get practical frameworks to develop sustainable, scalable social media policies that empower your team, gain leadership buy-in, and help you serve as your agency’s internal social media advocate.
Get your questions answered by the experts. Join live sessions, speaker Q&As, and roundtable discussions designed specifically for law enforcement, fire, EMS, and emergency management communicators. Ask questions, share insights, and walk away with actionable takeaways.
Audit and elevate your social media presence. Learn how to assess your current initiatives and identify what’s working — and what’s not. You’ll leave with measurable, results-focused strategies you can apply immediately to your agency or department.
Stay ahead of the curve. Learn platform-specific insights covering what’s next for Facebook, Instagram, X, TikTok, and Nextdoor, plus tools and analytics that help you measure success and adapt to ever-changing platforms.
Walk away with ready-to-use resources. Gain access to templates, playbooks, and case examples you can bring back to your agency to strengthen policies, guide training, and accelerate your next campaign.
SMSsummit is the premier social media conference for solution and service providers to engage directly with a targeted audience of decision-making public safety and first responder professionals. Learn more about how we can create a unique sponsor experience for your company.
If you're a First Responder, Command Staff, or professional that manages your public safety agency's social media channels, this event is for you!
Awesome! I would definitely recommend the Summit to anyone who has a part in running social media pages. So much information I can put to use immediately.”
This summit was exactly what I needed when it comes to being a PIO and having to prioritize and juggle everything. The presentations were immensely informative. Thank you!”
I had the pleasure of attending a fantastic two days of sessions where the presenters were nothing short of excellent. The sessions were engaging, informative, and provided a wealth of valuable resource material. I'm thrilled to be taking away a plethora of new ideas that I'm eager to implement with my team.”
It was great learning from other professionals in this niche industry! So much of social media strategy online is for businesses or influencers, so hearing from others in this field was very insightful and directly applicable.”
I came for the content but left with a solid network of professionals from other agencies that I can reach out to in the future.”
Top notch! I would highly recommend this conference - especially to agencies like mine who have a "Lone Ranger" doing social media!”
We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.
If you have an insightful, take-away driven case study to share, we want to hear from you.
We help our media partners engage with our community of marketing leaders and decision-makers.
Sign up to receive updates and exclusive content.
