Kate Kimble

8:45 a.m.–9:30 a.m. PT — Thursday, April 23, 2026

Neutralizing Negativity and Managing Misinformation on Social Media

The comment section can be a mosh pit, and getting jostled with virtual elbows comes with the territory. Do you let 'em fly, shut down the party, or find a happy medium with moderation? How can you tell the difference between a Negative Nancy and a true troll? Add misinformation to the mix, and things can get even more complicated. 

Learn how to navigate the turbulent social waters online while maintaining a strong, authentic brand presence that's aligned with your agency's values. We'll also talk about ways to manage misinformation proactively and reactively. You'll leave this session with evidence-based behavioral insights, tools to support your social media staff, and strategy cornerstones to strengthen your communication program both online and IRL.